My launch was refused or ads failed

Why Launch stays greyed out, why Meta refused a launch, and what to do with ads that failed, were stopped, or were sent without a confirmation.

The Launcher’s Structure step: one campaign, one ad set and two ads, each marked Needs ad copy, above the Launch button

A launch fails in one of two places: before it starts, when Launch stays greyed out, or on Meta, when the last step reports what it could not create. Start from what the Launcher says.

Launch is greyed out

The line beside Launch (above it on a phone) says what is still missing, as in Needs ad account · page +3. Rest the pointer on Launch for the whole list, or press the line to open the first fix. The most common:

What it says	What to do
Give every ad a headline and a primary text	Open each ad marked Needs ad copy and write its copy.
No compatible creative–page pairs yet	No page tells the same story as your creatives. Choose other pages, or review why each pair was left out.
Choose a Meta ad account, or Choose a Facebook Page	Press Settings and choose them under Account.
Connect Meta	The store has no Meta connection. Connect it: see Manage your ad platforms.
Reconnect Meta: it stopped authorizing this store	Reconnect it, below.
Give the connected Meta login an ad account	The login Meta was connected with reaches no ad account. Give it access in Meta Business Settings, then check again.
Launch in progress	Another launch from this store is still running. Wait for it to end.

Meta stopped authorizing the store

Launches go into the ad account and Page of a connected Meta business. When Meta stops authorizing Omnymous, for example after the password of the connected login changes, Launch settings reads Reconnect needed beside Meta account, and Integrations says the same on Meta’s row:

Meta’s row in Integrations: Reconnect needed, stopped updating 2 days ago, with Reconnect, and the notice that Meta stopped authorizing this connection

Press Reconnect on that row, sign in on Meta with the login that runs your ads, and approve Omnymous. Then launch again: see Reconnect a platform. Campaigns already running on Meta keep running meanwhile.

The launch was refused

Launch refused — nothing was created means Meta or Omnymous turned the launch down before a single ad was made. The reasons are listed under it: fix what is listed, then launch again. A daily budget above the store’s Budget guardrail, under Account in Launch settings, is refused the same way: lower the budget, or raise the guardrail if the budget is right.

Launch failed, with how many ads failed, as in All 2 ads failed, means Meta refused every ad: each one says why. See Retry failed ads.

Some ads failed

2 of 4 ads created, with your numbers, means Meta refused the others, each with its reason. Fix what the reasons say, then press Retry 2 failed ads (with your number). Only the failed ads are sent again: the ads already on Meta are not sent twice.

Retry says Not yet

An ad that was sent to Meta without a confirmation may exist in Ads Manager even though Omnymous never heard back. Before retrying it, Omnymous checks Ads Manager for it, so that no ad is paid for twice. Until that check is done, Retry answers Not yet, with the time you can retry. Retry then.

You stopped a launch

Stop launch ends it after the ad set in progress: Launch stopped, with how many ads were created. Ads created before the stop stay on Meta. Pause or delete them in Ads Manager if you do not want them.

The ads were created paused

Created paused — enable delivery in Ads Manager means the launch ran with Initial status set to Paused: the campaign is on Meta, waiting for you to start it there. To start the next launches at once, choose Active in Launch settings.

Still stuck

Write to support@omnymous.com with:

your store’s name and the campaign’s name;
the exact words on the last step, with each failed ad’s reason;
when you launched, with your time zone.

Launch and recoverPress Launch, watch Meta create each ad, and know what to do when a launch is stopped, refused, or leaves ads failed or unconfirmed.
Launch your first campaignPick creatives and the page they lead to, let the Launcher plan the Meta campaign, set its account and budget, and launch it.
Manage your ad platformsConnect Meta, Google or TikTok to a store after setup, reconnect one that stopped updating, refresh what it reads, and disconnect it.