Briefs
Briefs measures what your competitors run against what you already have, gaps first, and keeps the roster of brands you track and the ones you could.
Briefs is where your market is set against your Library. It has two sections, chosen at the top right: Niche Brief, what the brands in your arena run and how much of it you already answer, and Roster, the brands you track and the ones you could. Open it from the sidebar, under Reconnaissance.
What you can do here
- Save what you findSwipe the angles, hooks, avatars and offers you find in Briefs and Explore, import them into your Library tied to one of your products, and hand them to Studio.
- Answer a competitor's angleTake a gap from your Niche Brief, bring the angle into your Library on one of your products, write your own version in Studio, and launch it.
- Brand dossierOne advertiser seen whole: how many ads it runs and for how long, what it sells, where its ads send buyers, and its strategy in your Library's terms.
Niche Brief
The brief reads the strategy maps of the brands in your arena, gathers the pieces several of them run into market plays, and measures each against the items of the same kind in your Library. Nothing on it is written by AI: every row quotes a real ad. It is rebuilt when your arena's ads or your Library change; Refresh brief rebuilds it now.
The figures
| Figure | What it counts |
|---|---|
| Your arena | Independent advertisers with ads relevant to what you sell, and how many ads |
| Market plays | Plays read across your competitors' strategy maps |
| Answered | Plays one of your own Library items already answers |
| Gaps found | Unanswered plays that several advertisers run |
| Watchlist | Unanswered plays only one advertiser runs: experiments, not consensus |
| Uncontested | Your Library items no play in your market comes near |
| Video share | The share of the relevant ads whose creative moves |
| Your arsenal | Your Library items the brief was measured against |
Answered and Gaps found also say how they moved since the last brief, as in ±0 vs last brief.
Market pulse
Your arena's live ads, and the ads launched and stopped each day, for the last 30 days. It fills in one reading a day; until it has enough, it reads Your arena doesn’t have enough history yet.
Gap report
The plays nothing in your Library answers, most widely run first. Each row names its kind (angle, avatar, hook, offer), the words that carry it, the brands that run it, your nearest item and how close it comes, how many brands of your arena run it (as in 3/8), and its live ads.
Held ground, Moves, Claim census and Uncontested ground
- Held ground: plays you already run something close to, such as "69% similar to your" item, or the same kind of offer.
- Moves: what changed since the previous brief: new plays, rising, fading.
- Claim census: the kinds of claim your market's ads make, such as authority or risk reversal, and the kinds nobody makes: open ground.
- Uncontested ground: your own items no play comes near. Each one opens in your Library.
The rails
Under the cards, one rail per kind: Winning angles, Hooks, Avatars, Offers and more. Every row wears its verdict: Gap, Watch, Answered or Near yours, beside how many brands run it, which of your products it sells against, and its ads.
A play, opened
Press any row to open it on the right: what it argues, its place in the market, how it wins, why you are seeing it (the product of yours it sells against), Your ground (its verdict and your nearest item, which opens in your Library), and its evidence: brands, ads, live ads, how long they run, and the ads themselves. At its foot, Swipe saves it for later and Import brings it into your Library. See Save what you find.
Roster
The brands you track and the ones you could. Brands you track are mapped on your keys and feed the brief.
- Tracked lists your brands, with how many are mapped and what their maps cost on your keys. Each card gives its live and total ads and its proven creatives, and says what moved today. Its buttons draw its map again or stop tracking it.
- Selling what you sell lists brands in your arena you do not track yet, closest first, each with the product of yours it sells against and its price to map. Track tracks it.
Track a brand finds any other brand, by its name or by its link in the Meta Ad Library.
A brand Omnymous has never read can be looked up in the Ad Library from the same search. Once you track a brand, a message reading Tracking and its name confirms it, and its ads are read every day.