Creatives

Creatives shows what you produced, what is in market and which creatives win, then takes your creative apart in five more views.

Creatives is the screen Omnymous is built around. It opens on its Overview: your creative output, how the portfolio in market performs, and which creatives win. Five more views take the same creatives apart, down to the hook, angle, avatar and offer inside them.

The views

• LabWhich hook, angle, avatar, offer and page earned the money, and how sure that is.
• Carried, Shared and FittedHow the Lab passes an ad's credit on to the pieces inside it.
• ExperimentsThe tests hidden in your launches, and how each one was called.
• CombinationsEvery value of every variable, crossed, with the pairs you never tried.
• PagesYour visitors, from arrival to purchase, by channel, template and page.
• InsightsFindings that passed a test, each with one thing to do.

Every view reads the period and the attribution model at its top right. See How to read the numbers.

Creative Output

The first card answers two questions and keeps them apart. Produced this period counts what you made and what went live. In market this period counts every creative that had spend, whenever it was made: that is the population winners are found in.

Under them, AI cost (USD) is what your AI providers charged for the period's generations, and Cost / launched divides it by the creatives that launched. Generated mix splits the period's output by type, and Production cadence draws what was generated and launched each day.

Hit rate and winners

The dial sets your hit rate against the 5–10% usual in the industry. Beside it: your Efficiency winners, the creatives that clear the bar; your Adoption winners, the creatives your account chose to scale; and the Pooled ROAS the bar is measured from. Winning creatives lists the winners, most spend first, with their ROAS and spend.

A winner is judged on its last-click return whatever model you choose, so switching the model never changes who wins. Its return is first pulled toward the pool's, so that a few lucky orders on little spend cannot make a winner. See Shrunk ROAS.

What counts as winning

By default a creative wins at 1.3 times your pooled ROAS, and the button at the top right of the card reads Winner ≥ 1.3× pool. To set your own bar, press it, type the ROAS you count as winning, and press Save definition.

Your bar then decides the winners here, the Win Rate on the Dashboard, the creatives Insights calls winners, and the bar an experiment's winner is judged against. Use pool default goes back to 1.3 times the pool.

Portfolio map

One dot per creative with spend: its spend across, on a log scale, and its attributed ROAS up. Winners are violet. The two dashed lines are the pool's ROAS and the winner bar. A creative far right and low is spending a lot for little.

Spend concentration

Your creatives ranked by spend, and the share of all creative spend the top ones carry. A steep curve means a few creatives carry the account.

Where the spend went

How your spend splits by format and by hook type, with the attributed ROAS of each.

Creative Leaderboard

Every creative that delivered in the period, with the most spend first. Its row carries its hook type and angle, and Winner when it clears the bar. read by AI marks an ad Omnymous did not launch, whose pieces it read off the ad itself.

The columns are Spend, Share, Impr. and CTR, then, in violet because they are attributed, Orders, Revenue, ROAS, POAS and CPA. Press a column's name to sort by it.

Explains 100% of ad spend, on the right, is the share of the period's ad spend the rows account for. See How much spend is behind a table.

Questions