Why is the feed empty?

Nothing has passed a test yet. Detectors need spend and orders to judge, so a new store, or a quiet period, files few findings. They run every day.

Why did a finding come back after I dismissed it?

A finding is filed once for a subject and a period. The same subject can raise a new one over a later period.

Insights

Insights lists the findings that passed a statistical test, each with what was found, why it was raised and one thing to do about it.

Every day, Omnymous runs a set of detectors over your store: your creatives, their pieces, your campaigns, pages, customers and tracking. A finding is filed only when it passes its detector's test, so it is rare by design and meant to be read. Open them under Analytics, then Creatives, then Insights. The newest also appear on Store.

The feed

The Insights card's tabs New, Acknowledged, Actioned, Dismissed and All, and How insights work on the right

Name	What it does
New	Findings you have not acted on. Every finding starts here.
Acknowledged	Findings you have read and kept for later.
Actioned	Findings whose button you pressed.
Dismissed	Findings you closed with the cross.
All	Everything, whatever its state.

A finding

An Atom Winner, marked Opportunity: Creator tier freelance lifts ctr 1.29×, its sentence with the interval and the ads behind it, the buttons Open in the Lab and Acknowledge, the period Jul 14 – Oct 11 and Why this fired

From the top: how much it matters, Critical, Warning, Opportunity or Info, and its kind; one line saying what was found; the figures behind it. Then one button that takes you where it can be acted on, such as Open in the Lab, Studio or the Launcher, and Acknowledge. The days it covers sit on the right, and the cross at the top closes it.

Why this fired

Why this fired opens the evidence: every figure the detector used, and the thresholds it had to pass.

The kinds of finding

How insights work, at the top right of the card, lists every detector and what it tests.

How insights work: Every detector is gated on evidence, then each detector with what it tests, from Creative Winner, Winning / Losing Concept and Atom Winner & Contrast on

Name	What it does
Creative Winner	A creative's return, pulled toward your account's, still clears your winner bar, and its lead holds up after comparing every creative.
Winning or Losing Concept	A hook or an angle beats, or falls far behind, your account across at least two creatives: a pattern, not one lucky ad.
Atom Winner, Atom Contrast	The Lab called an atom a winner, or one atom better than another. See Calls.
Unidentifiable Design	Your launches always changed two dimensions together, so the Lab cannot tell them apart. Its button plans a batch that varies one at a time.
Creative Fatigue	A creative's CTR dropped, or its cost per thousand impressions rose, over its last three days, beyond its usual swings.
Test Decided, Test Stalled	An experiment was decided, or stopped delivering before it could be. See Experiments.
Losing Spend	A campaign spent past its threshold while almost nothing was attributed to it.
Budget Shift	Your best and worst campaigns differ enough in profit per ad dollar that moving budget is likely to pay.
Cohort Drift	Your newest customers are spending clearly less in their first 60 days than the customers before them.
Page Below Peers	A landing page converts well below the others, even at the top of its interval.
Acquisition Economics	New-customer revenue per ad dollar has fallen below breakeven.
Tracking Health	The pixel matches too few orders, visits from ads do not name their ad, a live ad no longer matches what was launched, or too little spend can be tied to your creatives. See When your numbers look wrong.