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Campaigns

Campaigns sets what each ad platform claims beside what Omnymous credits, from the channel down to the single ad.

Analytics, Campaigns, on Performance: the channels All Channels, Meta, Google and TikTok, six figures from Ad Spend to Campaigns, and a card for each platform

Campaigns is your ad accounts seen from Omnymous: what each platform spent and claims, and what the Omnymous pixel credits to it. It has two views at the top right: Performance, campaign by campaign, and Attribution, every level from the channel to the ad.

What you can do here

  • Check that the pixel is reportingRead Measurement health and trace one order.
  • Tag your adsPut each ad's id in the link of the Meta ads you already run, so the orders they bring are credited to their campaign, ad set and ad.
  • When your numbers look wrongWhether tracking is healthy: a history rebuild, the pixel, how much spend the figures explain, and what platforms claim beside what the pixel credits.

Performance

Performance's channels and figures: Ad Spend $35.3K, Reported Revenue $53.6K, Reported ROAS 2.53×, Attributed Revenue $42K, Attributed ROAS 1.19× and Campaigns 16

The row at the top narrows the whole view to one platform: All Channels, Meta, Google or TikTok. Under it, six figures for the period: Ad Spend, Reported Revenue and Reported ROAS, what the platforms claim; Attributed Revenue and Attributed ROAS, what Omnymous credits; and the number of Campaigns.

Limit

Attributed Revenue counts your Meta campaigns only, while Attributed ROAS divides it by the spend of every channel selected. With every channel selected, read it as the return of your Meta campaigns on all of your spend. Attribution, below, gives each channel its own figures.

A card for each platform: Meta, marked Ads, with $21.2K of spend and a 2.53× ROAS; Google and TikTok, marked Analytics, with their spend and clicks

A card for each platform gives its spend, a line of its daily spend, and its campaigns. Ads marks the platform Omnymous launches on, Meta; Analytics marks the platforms it reads for reporting. Press a card to narrow the view to its platform.

Spend & Revenue: the daily ad spend of Google, TikTok and Meta as lines, and the revenue the platforms report, dashed, from Sep 13 to Oct 10

Spend & Revenue draws each channel's daily spend and the revenue the platforms claim for it.

The campaigns

The Campaigns table: All, Tracked and Untracked, a search field, then each campaign with its status, a Launcher tag, its Spend, Impr., Clicks, CTR, CPC and CPM

Every campaign of your connected accounts, most spend first. All, Tracked and Untracked filter them; the search field finds one by name. A tag says how Omnymous knows the campaign: Launcher for one launched from Omnymous, Observed for one it read from your account.

The columns come in three groups. Delivery is what the platform reports: Spend, Impr., Clicks, CTR, CPC and CPM. Platform-claimed is the revenue and ROAS the platform claims, for Meta only. Pixel-attributed is the Revenue, ROAS and CPA Omnymous credits. Scroll the table across to see them.

The last column holds one action. Sync brings a tracked campaign's status, budgets, ad sets and ads in line with the platform. Import appears on a Meta campaign Omnymous does not track yet: it opens Track this campaign, and Import & track adds it, so its results are credited and compared like your own.

Press a campaign to open its ad sets in place, and an ad set to open its ads.

The campaign Prospecting - Interest stacks opened: two of its ad sets, Women 25-44 and Men 25-44, each with 4 ads and its own spend, impressions, clicks, CTR, CPC and CPM

Attribution

The Attribution view: the levels Channels, Campaigns, Ad sets and Ads, and Measurement health with Pixel match rate 87.0%, Ad match rate 94.9%, Conversions (14d) 756, Pixel Events (24h) 2.5K, Sessions (24h) 1.4K and when each platform last synced

Attribution splits your revenue by where it came from, at the level chosen at the top left: Channels, Campaigns, Ad sets or Ads. It reads the attribution model and the period at the top right.

It opens on Measurement health: whether the data is complete enough to act on. See Pixel match rate, Ad match rate and Conversions (14d). The last figures say when each platform was last read, and how many days of its history Omnymous has.

Performance, under it, sets each row's delivery, what the platform claims, and what Omnymous credits side by side. Beside Reported Rev. and Reported ROAS, the Claim Gap divides one by the other. The credited columns are Orders, Revenue, ROAS, POAS, CPA and NC-ROAS.

Attribution's Performance: Meta Ads with Reported Rev. $53.6K, Reported ROAS 2.53× and Claim Gap 1.23×, and dashes for the channels that report no revenue

At the foot, Order Journey takes one order number and lists every visit the pixel recorded before it, with the credit each earned. See Trace one order.

Questions