Pages
Pages follows your store's visits from arrival to purchase: in total, by channel, by page template and by the page they entered on.
Pages shows where visits are lost on the way to an order, and which pages lose the fewest. Every figure comes from the sessions the Omnymous pixel recorded. Open it under Analytics, then Creatives, then Pages.
The Funnel
Every session of the period, whatever brought it, and how many reached each step. The percentage under a step is the share of the step before it that went on: in the demo store, 20.1% of the sessions that viewed a product added one to the cart.
Under the steps: Session → purchase, Session revenue and Revenue / session. See Funnel stages.
Survival by Channel
The same steps, one row per channel. Each figure is the share of the channel's sessions that got that far, so channels of any size compare: a darker cell keeps more of its visits. In the demo store, 3.4% of the sessions from Google Ads reached a purchase, against 1.7% from TikTok Ads.
Page Templates
Which page templates turn paid traffic into orders: for each template, the spend of the ads that led to its pages, their Share of that spend, and the Orders, Revenue, ROAS and POAS credited to them, with the estimates CVR Range and P>Avg. Only the pages you publish from Omnymous have a template.
Landing-Page Funnel
The funnel again, for each page a session entered your store on, busiest first. CVR is the share of the page's sessions that ended in a purchase. After the revenue, two more columns estimate the CVR with its 90% interval, and give the probability that the page truly converts better than the pages beside it: CVR Range and P>Avg.
Only the pages you publish from Omnymous are listed, once the pixel has recorded sessions entering on them. See Pixel consent for what a published page tells the pixel.