Review pieces from your ads
Decide what Omnymous could not settle when it read your ads, merging each piece into the Library item it matches or keeping it as an item of its own.
When Omnymous reads the ads you run, it takes each one apart into its avatar, angle, hook, offer and actor, and looks for every piece in your Library. Most pieces it settles by itself. A piece it cannot tell apart from an item you already have waits under To review, beside that closest item, for you to say whether they are the same.
Before you start
- You are an owner, an admin or a member of the workspace. A viewer sees the pieces but cannot decide them.
- Your ad accounts are connected and their ads have been read. See Connect your ad accounts.
- A few seconds for each piece.
Where pieces wait
Pieces wait on Variables, on the kind they belong to: avatars, angles, ad copy, actors or offers. When some do, you see it in three places, and nowhere while none do:
- a count beside Variables in the sidebar, and on the Library tab's rail on a phone;
- a count on each kind's button at the top of Variables;
- All and To review, with its count, at the left of the toolbar, beside the home button.
Your ads, observed, under Settings, Integrations, says how many wait, as a link to the first kind that has some; Omni offers the same link. See Ad census.
Decide each piece
Open To review
On Variables, choose the kind with a count, then press To review at the left of the toolbar. The page's controls give way to the view's own: a search, and the order of the rows. On a phone, To review is a chip under the search, and its cross returns you to every item.
Read the row
Each row compares two things. Under From your ads, the piece as your ads say it, with how many ads and creatives carry it and when it was read. Under Match, how close the two are, as a share and a bar, and why: close in meaning, same mechanic, named in your ads or from a launched ad. Under Closest in your Library, the item you already have, with its own creatives. Press either side to open it in its panel.
Merge or keep
If they are the same thing in other words, press Merge: the piece folds into your item, the creatives that carried it now point at your item, and its name stays as another name for it. If they differ, press Keep: the piece becomes an item of its own.
The row leaves as you decide it, and a message says what happened: Merged into the item's name, with how many creatives now point at it, or Kept as an item of its own.
Until you decide, the piece counts in analytics as an item of its own.
Order and search
Closest first puts the likeliest merges on top. The same menu offers Newest first, in the order your ads were read, and Most ads first, what your ads lean on most. The search finds a row by the words of either side.
Check that it worked
When the last piece of a kind is decided, the view reads Nothing to review in the kind, with links to the kinds that still have pieces after Still to review, and the counts beside Variables and on the kind's button are gone. Back to all returns you to the kind's items, and To review leaves the toolbar until new pieces wait.
If something goes wrong
| What you see | What to do |
|---|---|
| Nothing close remains in your Library. on a row, and no Merge | The item it matched was deleted or merged since. Press Keep. |
| Merge and Keep greyed out, with “Requires the Member role” | Your role is Viewer. Ask an owner or an admin to decide, or to change your role. |
| Merge failed, or Could not keep the item | The decision did not save, and the row stays. Press it again. |
| No To review at all | Nothing is waiting: every piece of your ads was settled. |
Related
- What the Library holdsThe Library keeps what your marketing is made of, from your products and research to the pieces of your ads and the finished creatives and pages.
- VariablesVariables are the reusable pieces of your ads, avatars, angles, ad copy, actors, page copy and offers, each one written once and credited on its own.
- Ad censusEvery ad your connected accounts list, how far Omnymous has read them, and how to have them read again.