Launch and recover

Press Launch, watch Meta create each ad, and know what to do when a launch is stopped, refused, or leaves ads failed or unconfirmed.

The Launch step after a launch: 100%, 2 of 2 ads created, the deployment's campaigns, ad sets, ads, delivery Paused, budget $50/day · CBO and ad account, All 2 ads created with Open Ads Manager, and the campaign Fall launch — The 3am Economy with its ad set and two ads, each Created

Pressing Launch sends your plan to Meta, which creates every campaign, ad set and ad in your ad account, one ad set at a time. The last step shows each ad as it is created, and when something does not go through, it says what, and lets you retry only what failed, so no ad is created, or paid for, twice.

Before you start

A plan on the Structure step with nothing missing beside Launch. See How the Launcher works.
An ad account and a Facebook Page saved under Launch settings, Account. See Launch settings.

Launch

Press Launch
At the foot of the Structure step, press Launch. The Launcher moves to its last step and sends the plan.
Watch it fill in
On the left, the share of ads created, the count, as in 1 of 2 ads created, and how many are created, failed, in flight and queued. On the right, every campaign, ad set and ad of the plan, each with where it stands.
Open Ads Manager
When it ends, Open Ads Manager opens the ad account on Meta. The link beside a campaign's name opens that campaign there.

The step reads All 2 ads created, with your number. With Initial status on Paused, the campaign waits on Meta: Created paused — enable delivery in Ads Manager.

All 2 ads created: Created paused — enable delivery in Ads Manager, above Open Ads Manager

Each ad says where it stands: Queued, Uploading media, Creating, Outcome unknown — checking or Not created; once created, its Meta ID, and once failed, the reason. The tabs above the board, such as All, Created and Failed, show one kind of ad at a time. A Meta ID copies with a click.

The launch goes on if you leave the page. Back on the Launcher, it opens on Structure: press Launch to follow it, and the Launcher answers This setup is launching right now — follow it on the launch view. and takes you there.

Stop a launch

Press Stop launch, under the count, then Stop launch again in Stop this launch?.

Stop this launch?: The launch stops before its next ad set. Ads already created stay on Meta (they were created paused unless you set delivery to active) and this launch stays in your history as their record. Keep launching, Stop launch

The ad set in progress is finished first, and the step reads Launch stopped — 1 ad created, with your number: Ads created before the stop stay on Meta — pause or delete them in Ads Manager if you do not want them.

Retry failed ads

When Meta refuses some ads, the step reads 1 of 2 ads created, with your numbers, and Failure reasons lists why, each reason with how many ads it stopped. The board shows only the failed ads; All shows the rest again.

The Launch step's rail after a launch with one ad refused: 50%, 1 of 2 ads created, 1 created and 1 failed, the deployment, Failure reasons with 1× The ad platform could not create this ad. Nothing was published for it — try launching again, and contact support if it keeps happening. Then 1 of 2 ads created, 1 failed — see the failure reasons, Retry 1 failed ad and Open Ads Manager

Fix what the reasons say, then press Retry 1 failed ad, with your number. Only the failed ads are sent again: Retrying 1 failed ad — the ads already on Meta are not sent again. A launch where every ad failed reads Launch failed, and retries the same way; one that failed before creating anything offers Retry launch.

Ads that were never confirmed

Now and then Meta is asked to create an ad and never confirms it, and the ad may exist in Ads Manager anyway. The step says so, and when Omnymous will look:

The rail after a launch with one ad sent and never confirmed: Failure reasons with 1× This ad was sent to the ad platform earlier and whether it exists there could not be verified now, then 1 of 2 ads created, 1 failed — see the failure reasons, and 1 ad was sent but never confirmed. Omnymous checks Ads Manager at 11:30 AM and adopts any it finds — this view keeps refreshing until then. Retry 1 failed ad, held, with You can retry at 11:30 AM, once that check is done — so no ad is paid for twice

Omnymous checks about 30 minutes after the launch, and an ad it finds there becomes Created. Until then, an ad that was still being created when the launch ended reads Outcome unknown — checking, and a failed ad that was sent cannot be retried: Retry waits, and says until when, so that the same ad is not created twice.

The launch was refused

Launch refused — nothing was created means the launch stopped before Meta was asked for anything. Below it, the reason, and where to fix it:

Budgets outside this store’s limits: Nothing was created. A budget typed with two extra zeros ships as-is, so the launch stops here until every budget is within the limits. “Fall launch — The 3am Economy” 20,000.00 a day — above the limit of 10,000.00 per campaign, with Fix, then Review this store’s budget limit

Budgets outside this store’s limits: a daily budget is above the budget guardrail. Fix opens the campaign or ad set on its budget; Review this store’s budget limit opens the guardrail, if the budget is right.
Reconnect Meta to launch: Meta stopped authorizing the store. Open Integrations, reconnect Meta, and launch again. See My launch was refused or ads failed.

Fix it, then press Launch again.

Launch the same setup again

After a launch, Back to Structure takes you back to the plan, as you left it. Press Launch again, and Launch again as a new launch? says what the earlier launch left on Meta: Launch as new creates a new set of campaigns, ad sets and ads; Keep editing changes nothing. To start a new setup instead, press Reset.

If something goes wrong

What you see	What to do
Not yet — Omnymous first checks Ads Manager for the failed ads that were sent, so none is paid for twice. You can retry at …	Retry at the time it says.
Please configure Meta account settings first (ad account + page)	Choose and save the ad account and Page under Settings, Account.
A campaign on Meta that you did not want	Pause or delete it in Ads Manager.

For anything else, see My launch was refused or ads failed.

CampaignsCampaigns sets what each ad platform claims beside what Omnymous credits, from the channel down to the single ad.
My launch was refused or ads failedWhy Launch stays greyed out, why Meta refused a launch, and what to do with ads that failed, were stopped, or were sent without a confirmation.
Launch settingsEvery setting a launch takes: the Meta account and budget guardrail, the campaigns' objective and bidding, the ad sets' audience, the ads' call to action.