# Check that the pixel is reporting

Confirm the Omnymous pixel is sending your store's visits, see how many orders it ties to a visit, and trace one order back to the ads that brought it.

![Analytics, Campaigns, on its Attribution view: Measurement health with Pixel match rate 87.0%, Conversions (14d) 756, Pixel Events (24h) 2.5K and Sessions (24h) 1.4K, above Performance by channel](https://docs.omnymous.com/media/tracking/pixel/attribution.8bbe7ce6.avif)

The Omnymous pixel is the script that tells Omnymous what happens on your store: page and product views, carts, checkouts and orders, each with the visit it belongs to. It runs on your Shopify store and on the pages you publish from Omnymous. Connecting your store adds it; this page checks that it is reporting.

## Before you start

- Your store connected, with the pixel set to Always on. See [Connect your store](https://docs.omnymous.com/getting-started/connect-your-store).
- A few hours of traffic since then. The figures below count the last day and the last 14 days.

## Read the measurement health

1. **Open the Attribution view**

   In the sidebar, under **Analytics**, choose **Campaigns**, then **Attribution** at the top right. **Measurement health** comes first.

2. **Check the pixel's figures**

   **Pixel Events (24h)** and **Sessions (24h)** count what the pixel sent in the last 24 hours. On a store with visitors, both are above zero.

   ![Measurement health’s first figures: Pixel match rate 87.0%, Conversions (14d) 756, Pixel Events (24h) 2.5K and Sessions (24h) 1.4K](https://docs.omnymous.com/media/tracking/pixel/health.8bb8a2ab.avif)

3. **Check the match rate**

   **Pixel match rate** is the share of the last 14 days’ orders, counted under **Conversions (14d)**, that the pixel tied to a visit. Below 70% the figure turns amber: too many orders reach Omnymous without the visit that led to them.

## Trace one order

At the foot of the same view, **Order Journey** takes a Shopify order number. Type one, or pick a recent order, and press **Inspect**. Every visit the pixel recorded before the order is listed, with the credit each one earned under the attribution model chosen at the top.

![Order Journey for order 22648: Pixel matched, a 28-day window, and two touches, a TikTok ad on October 8 and a Meta ad on October 10, which earns 100% under Last Click](https://docs.omnymous.com/media/tracking/pixel/journey.23982f29.avif)

## Check that it worked

**Pixel Events (24h)** and **Sessions (24h)** are above zero, and an order you inspect shows its visits, with **Pixel matched** under **Match**.

## If something goes wrong

| What you see                                            | What to do                                                                                                                                                                                                                                               |
| ------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Pixel Events (24h)** reads 0 on a store with visitors | Shopify may have paused the pixel. In your Shopify admin, open **Settings**, then **Customer events**, then **Omnymous**: it should read **Always on**. Select it and click **Save**.                                                                    |
| **Pixel match rate** is amber                           | Orders are arriving without the visit that led to them, often because visitors decline tracking or because Shopify paused the pixel for a while. Check the setting above, then [your store’s Pixel consent](https://docs.omnymous.com/tracking/consent). |
| An order reads **Unattributed**                         | No visit could be tied to it. Its revenue still counts in your store’s totals.                                                                                                                                                                           |

## Related

- [Pixel consent](https://docs.omnymous.com/tracking/consent): The store setting that decides what the Omnymous pixel does before a visitor's own consent answer is known, and where it applies.
- [Connect your store](https://docs.omnymous.com/getting-started/connect-your-store): Link your Shopify store during setup, then set its Omnymous pixel to Always on so Shopify never pauses it.

---

Source: https://docs.omnymous.com/tracking/pixel