# Ad census

Every ad your connected accounts list, how far Omnymous has read them, and how to have them read again.

![Settings, Integrations: Meta’s ad account Vital Root Ads with 248 ads read, Google and TikTok, and under them Your ads, observed: 248 seen, captured, destructured, resolved and linked, 56 of them launched from Omnymous, with Ingest now](https://docs.omnymous.com/media/tracking/ad-census/integrations.0bac7069.avif)

Omnymous reads every ad your connected ad accounts list, including the ones you made outside Omnymous, so their results can be credited to the pieces they were made of. **Your ads, observed**, at the foot of **Settings**, under **Integrations**, counts how far that reading has gone.

## The census

![Your ads, observed, read about 4 hours ago: 248 seen, 248 captured, 248 destructured, 248 resolved and 248 linked, and 56 of them launched from Omnymous, with Ingest now](https://docs.omnymous.com/media/tracking/ad-census/census.8a0f708a.avif)

Each count is a step every ad goes through, in order:

| Name             | What it does                                                                                                                                                                    |
| ---------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **seen**         | Every ad the connected accounts list, on every platform.                                                                                                                        |
| **captured**     | Ads whose creative, its image or video, Omnymous holds whole.                                                                                                                   |
| **destructured** | Ads whose creative has been read into its pieces, such as its hook and its offer.                                                                                               |
| **resolved**     | Ads whose creative exists in your Library. What Omnymous cannot match on its own waits in the Library’s **Inbox**, for you to merge into an existing item or keep as a new one. |
| **linked**       | Ads linked to a creative for attribution: their results are credited to that creative and its pieces.                                                                           |

The line under the counts says how many of the ads were launched from Omnymous. They are linked from the moment they launch.

## Each account’s reading

Each ad account under **Advertising** says what was read of it: how many ads, such as **248 ads read**, or **No ads yet** for an account that has none. **Last read failed** means the last read did not complete; its ads are read again at the next pass, or when you press **Ingest now**.

## Reading them again

Omnymous reads every account in full when you connect it, then again every 6 hours. **Ingest now** reads every ad on every connected platform again at once; anyone in the workspace who can edit the Library can press it. While a read runs, **reading…** stands beside the census’s title.

## Tracked and untracked campaigns

In **Analytics**, under **Campaigns**, a campaign Omnymous follows is marked **Launcher** if Omnymous launched it, or **Observed** if it was found in your account. **Tracked** and **Untracked** above the table filter them. An untracked Meta campaign has **Import** at the end of its row, to follow it from then on.

## Questions

### Why is one count lower than the one before it?

Some ads have not reached that step yet: their creative is still being captured or read, or they wait in the Inbox for you to resolve. They move on at the next read.

### Do I need to tag the ads Omnymous reads here?

The census links each ad to its creative. Crediting an order to the ad still takes the ad’s id in its link. See [Tag your ads](https://docs.omnymous.com/getting-started/tag-your-ads).

## Related

- [Connect your ad accounts](https://docs.omnymous.com/getting-started/connect-your-ad-accounts): Connect Meta to launch ads and read their results, and Google and TikTok to read theirs, during setup or later in Settings.
- [Tag your ads](https://docs.omnymous.com/getting-started/tag-your-ads): Put each ad's id in the link of the Meta ads you already run, so the orders they bring are credited to their campaign, ad set and ad.

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Source: https://docs.omnymous.com/tracking/ad-census