# Double down on a winning avatar

Take an avatar the Attribution Lab calls a winner, write new angles and hooks for it in Studio, and launch them as the next test.

![The Lab on Hook, at the attention stage: each hook with its Spend, CTR, Revenue and Incremental revenue, its effect against the average hook as a bar with an interval, P>family, and its call, Leads or Trails](https://docs.omnymous.com/media/analytics/creatives/attribution-lab/results.a0ccc5f3.avif)

You will end with a new batch of creatives written for the customer your ads already sell best to: fresh angles for that avatar, hooks for each angle, images for each hook, launched so that each new angle gets its own result.

## When to use it

When the Lab calls an avatar **Winner**, or **Leads** with a sure enough interval, and you want more of what works without repeating the same ad. Give your current ads two weeks or more first: a call needs evidence. You need your AI keys, Meta connected, and the role of owner, admin or member.

## The route

1. **Find the avatar in the Lab**

   Open **Analytics**, then **Creatives**, then the **Attribution Lab**. Avatars are judged at the **Intent** stage, on the add-to-cart rate of the visits they bring. Choose **Customer Avatar** in the left column, and look down the **Call** column for **Winner** or **Leads**.

   ![The atoms of Creator tier · images: in-house and ugc-creator marked Leads, agency at 0.70× with P>family under 1% marked Loser, and freelance at 1.29× with 99% marked Winner](https://docs.omnymous.com/media/analytics/creatives/attribution-lab/calls.f95011cc.avif)

2. **Check that it stands on its own**

   Press the avatar's name. Its panel opens on its verdict, then **Effect by stage**. If **Cannot be told apart from** lists another atom, the avatar always ran with it, and the win may be the other one's: vary them apart in this test.

   ![The top of the panel for the hook Algae Omega-3 sells out twice a year: Identified, Leads at attention, P(beats) 92%, and its effect at each stage from Attention, 1.26× on CTR, to Basket, 1.04× on AOV](https://docs.omnymous.com/media/analytics/creatives/attribution-lab/inspector.0992e1e3.avif)

3. **Generate on this**

   At the foot of the panel, press **Generate on this**. Studio opens with the avatar on the board, ready for new creatives built on it.

   ![The foot of the panel: Carried by, the one creative that carried the hook with its spend and revenue, the Model card, and the buttons Generate on this and Open in Library](https://docs.omnymous.com/media/analytics/creatives/attribution-lab/inspector-foot.f620a50a.avif)

4. **Write angles, hooks and images**

   To give the avatar new arguments, add an **Angle** card from **Add** and wire the avatar into it: angles are written for an avatar. Wire the angles into a **Hooks** card, and the hooks into an **Images** card, as **Static creative test** lays them out. Choose a model on each card and press **Run all**.

   ![The two cards of Static creative test: Hooks, marked Needs angle, wired into Images, marked Choose 3 models, each with No model and Run at its foot](https://docs.omnymous.com/media/getting-started/generate-your-first-content/board.5baaaaae.avif)

5. **Launch them as a test**

   In the **Launcher**, tick the new creatives and their page. On **Structure**, check that the campaign is split by angle, so each new angle earns its own result. Set the account and the budget, and press **Launch**.

## Read the result

After a week or two, open the Lab on **Angle**: the new angles are called against each other and against your earlier ones, all within the avatar that won. **Contrasts** compares two angles directly, and **Experiments** lists the tests the Lab found in what you ran.

## Variations

- **Let Omni suggest it.** Ask Omni "What should we test next?": it ranks your avatars and offers a card to generate new angles seeded with one, which opens Studio filled in.

  ![Suggested Next Steps: Generate new marketing angles, Seeded with The Crash-Prone Achiever, with Open in Studio; and Review the insights feed, with Open](https://docs.omnymous.com/media/omni/index/actions.dd172bbd.avif)

- **Pairs you never tried.** The Lab's **Gaps** lists pairs of atoms that never ran together, such as a hook with an avatar, with what the model expects of each. Its **Generate** opens Studio with both chosen.

- **A winning angle instead.** The same route works for an angle: its hooks come next.

## Related

- [Attribution Lab](https://docs.omnymous.com/analytics/creatives/attribution-lab): The Lab credits revenue to each hook, angle, avatar, offer and page inside your ads, and says how sure it is of each one.
- [Experiments](https://docs.omnymous.com/analytics/creatives/experiments): Experiments finds the tests hidden in your launches, ads in one campaign that differ in one thing, and calls each one when the data can.
- [From product to live ad](https://docs.omnymous.com/playbooks/from-product-to-live-ad): Take one product from your Library to a live Meta campaign in one sitting, with every ad's pieces on record so its orders can be credited to them.

---

Source: https://docs.omnymous.com/playbooks/double-down-on-a-winning-avatar