# Assets

Assets are your finished work, the ad creatives, images and videos, and the pages your ads send buyers to, each with what it was made from and what it earned.

![Assets on Ad Creatives, oldest first: Store and organize your ad creative assets, images, and visual content for campaigns, the Creatives and Pages buttons, the toolbar, and the demo store's creatives, each with Ad, its spend, its ads and its return](https://docs.omnymous.com/media/library/assets/screen.6fcd0363.avif)

**Assets** holds what your buyers see: the creatives your ads run, and the pages those ads send buyers to. Each one keeps the pieces it was built from, so once it runs, its results reach them too. Open it from the sidebar, under **Library**; **Creatives** and **Pages**, at the top right, switch between the two.

## What you can do here

- [The item panel](https://docs.omnymous.com/library/inspector): Every Library item opens in the same panel, which says what the item is, how it performs, what you can do with it, how it was made and what it is made of.
- [Edit a page in Page Studio](https://docs.omnymous.com/generation/pages): Change a page Studio made, by typing on it, by asking the AI or in its design, and keep every change as a version you can go back to.
- [Publish a page to Shopify](https://docs.omnymous.com/generation/pages/publish): Put a page on your Shopify store as a private draft, check it, make it live at its own address, publish later changes, and take it down.
- [Search and folders](https://docs.omnymous.com/library/search-and-folders): Every Library page shares one toolbar, to search and filter its items, sort them, read how they perform, and keep them in folders.

## Creatives

A creative is an image or a video. **Item Types** narrows the cards to one of them.

![The card of a creative: its picture, Four ingredients, four amo…, 72.4 KB, Apr 6, 2025, then Ad, $306.72 of spend, 1 ad and a 1.06× ROAS](https://docs.omnymous.com/media/library/assets/creative.09d993f4.avif)

The card shows the creative, its name, its size and its date. With **Performance** on, it reads **Ad**, with the spend it carried, how many of your ads ran it and their return on that spend, or **Untested** if none has.

Creatives arrive three ways:

- **Generated** in Studio, from your products, angles, hooks and offers. **Generate** opens Studio. See [Generate your first content](https://docs.omnymous.com/getting-started/generate-your-first-content).
- **Uploaded** with **Add**: images in JPEG, PNG or WebP, up to 10 at a time; videos in MP4, MOV, AVI or WebM, up to 5. Under **Dependencies**, link the copy, the offer and the actor you made it with, so its results reach them.
- **Observed**: the creatives of the ads you already run, read from your ad accounts. A video you re-cut or translated stays one creative, and its panel lists the versions under **Cuts**: see [Cuts](https://docs.omnymous.com/library/inspector#cuts).

![Add Image: the Upload, Properties and Dependencies tabs, Upload image creative assets, and the drop area reading Click to upload, JPEG, PNG, WebP · Max 10 files](https://docs.omnymous.com/media/library/assets/add-image.0f412825.avif)

## Pages

Pages are where your ads send buyers: **Landing Page**, **Product Page**, **Advertorial Page** and **Listicle Page**. Each card is a picture of the page as it renders, with its type.

![Three of the demo store's advertorial pages, each a picture of the page marked Advertorial, with its name, its date, and its verdict, Identified or Confounded, with its spend and effect](https://docs.omnymous.com/media/library/assets/pages.305d618a.avif)

Studio makes a page on one of its templates, from page copy and an offer, and it lands here. **Import**, with the Shopify mark, adds a page made elsewhere: choose its type, then the page from those published on your Shopify store, and link it to its copy and its offer. A **Product Page** is added from screenshots or media of it instead, linked to the product it sells.

![The Import menu on Pages: Landing Page, Product Page, Advertorial Page and Listicle Page, each with one line about it](https://docs.omnymous.com/media/library/assets/import.1263d44f.avif)

Open a page and press **Page Studio** to change it, or publish it to your store. See [Edit a page](https://docs.omnymous.com/generation/pages) and [Publish a page](https://docs.omnymous.com/generation/pages/publish).

## On a phone

Assets is a list, with **Creatives** and **Pages** among the tabs under the screen's name. Each row shows the creative or the page, its verdict, its effect and its spend.

![Assets on a phone, on Landing Pages: the tabs, the search, the add button, the All types, Performance and Every verdict chips, and the pages as rows with their verdicts](https://docs.omnymous.com/media/library/assets/phone.167c0323.avif)

## Questions and answers

### Why are some creatives marked Observed?

They are the creatives of ads you ran yourself, before or beside Omnymous. Omnymous read them from your ad account so their results count. See [Pieces read from your ads](https://docs.omnymous.com/library#pieces-read-from-your-ads).

### Can I add a page I made elsewhere?

Yes, with **Import**: a page already published on your Shopify store, or, for a product page, its screenshots. Only a page made in Studio opens in Page Studio.

### Why does a creative show Untested?

No ad ran it in the lens's window, the last 90 days unless you change it under **Performance**. Launch it, or widen the window.

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Source: https://docs.omnymous.com/library/assets