# Images and video

The Images and Videos cards' settings: formats, ratios, on-image text, start frames and length, what each model can do, and refining an image.

![The Images card's settings: Format, with Auto, Native (In-Feed), Product Image, Product-Centered, Lifestyle, Before/After, Reviews, Comparison, UGC Style, Infographic, Text Heavy and Collage; Placement ratio, with 4:5 Feed chosen; and On-image text](https://docs.omnymous.com/media/generation/studio/images-and-video/image-settings.5db5e7fb.avif)

An **Images** card makes ad creatives, and a **Videos** card makes ad videos, most often from those creatives. Both are built from the strategy wired into them, and both show your real product: its photos from Shopify reach the art direction and the render, so the pack is never invented.

## What you can do here

- [Build a board](https://docs.omnymous.com/generation/studio/build-a-board): Start a Studio board from a starter flow or from nothing, put cards on it from Add or your Library, wire them together, and let Auto layout keep it in order.
- [Cards and models](https://docs.omnymous.com/generation/studio/cards-and-models): What a card on a Studio board shows, and its editor: how many it makes, the model each of its stages runs on, its inputs, its settings and its direction.
- [Run a board and control its cost](https://docs.omnymous.com/generation/studio/run-and-cost): Run one card, a card and what follows, a selection or the whole board; read what it should cost and set the most it may spend; then stop, finish or retry it.

## Images

An Images card runs three stages, each on the model you pick: **Art direction** turns the strategy and the product photos into a shot, **Render** paints it, and **Text check**, which you can turn off, reads the text on the creative back and repaints once if it came out wrong.

### Format

The composition the brief must follow. **Auto** lets the model choose for each variation.

| Format               | The creative                                        |
| -------------------- | --------------------------------------------------- |
| **Native (In-Feed)** | Reads as organic content in the feed, not as an ad. |
| **Product Image**    | A hero shot: the product is the composition.        |
| **Product-Centered** | Symmetric and minimal, the product dead center.     |
| **Lifestyle**        | The product inside the customer's real moment.      |
| **Before/After**     | A split frame: the pain, then the outcome.          |
| **Reviews**          | Social proof: a star rating and verbatim quotes.    |
| **Comparison**       | Yours, vivid, against the generic alternative.      |
| **UGC Style**        | Handheld phone-camera energy, no polish.            |
| **Infographic**      | Short benefit callouts around the product.          |
| **Text Heavy**       | The headline is the visual.                         |
| **Collage**          | Several cells: hero, close-up, in use.              |

### Placement ratio

**1:1 Feed**, **4:5 Feed** or **9:16 Story / Reel**. The creative is cropped to exactly the ratio you choose; **Auto** leaves it to the model.

### The text on the creative

A hook wired into the card's **Overlay** is printed on the creative word for word, one set of creatives for each hook. A hook too long to print is cut to a short line first, which you can change in the result's editor. **On-image text** adds your own words after it, also verbatim, such as an offer; left empty, the model decides whether to print anything.

### Style, cast and offer

A creative wired into **Style** sets the look the whole set follows. An actor wired into **Cast** is the same person, from the same reference images, in every variation. An offer wired into **Offer** is what the creatives promote, and each creative records it.

## Videos

A Videos card runs two stages: **Script** writes the shot list, from a two-second hook to the call to action, and **Render** animates it.

![The Videos card's settings: Format, with Auto, UGC, Talking head, Product demo, Testimonial and Native; Placement, Only the ratios this engine can render, with Auto 9:16, 9:16 Reels / TikTok, 1:1 Feed and 16:9 YouTube; Length at 5s; and Engine, with Generated sound on and Multi-shot sequence off](https://docs.omnymous.com/media/generation/studio/images-and-video/video-settings.a2bc17d9.avif)

| Name               | What it does                                                                                                                                                |
| ------------------ | ----------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Start frame**    | The creative the video animates from: one set of videos for each frame. Its cast, hook, product, offer and ad copy carry over into the video.               |
| **Verbal hook**    | The line spoken in the opening seconds. Carried from the start frame's hook unless you wire one in.                                                         |
| **Format**         | **UGC**, **Talking head**, **Product demo**, **Testimonial** or **Native**: the shot language of the script and the render. **Auto** lets the model choose. |
| **Placement**      | Only the ratios the render model can make: changing the model changes the list.                                                                             |
| **Length**         | How long the video is, within what the render model makes, such as 3 to 15 seconds. Video is billed by the second.                                          |
| **Engine**         | What the render model itself offers, such as **Generated sound** or **Multi-shot sequence**.                                                                |
| **On-screen text** | Burned in word for word, after the verbal hook lands.                                                                                                       |

Some models fit a start frame of another shape into the video's with bars around it: make your start frames at the ratio the video will be.

## What each model can and cannot do

Each picker offers only the models that can do its stage. A model's line says what it reads, such as **Reference photos**, and what it will not do:

![The video Render picker: Higgsfield's models, from Seedance 2.0 Fast at about $0.04 a second to Seedance 2.5 at about $0.46, with Kling 3.0 Standard ticked and both Seedance models marked Won’t animate a photo of a person](https://docs.omnymous.com/media/generation/studio/images-and-video/video-models.9e830576.avif)

- A video model that **Won’t animate a photo of a person** refuses a start frame that shows one.
- A model that cannot make the ratio a card asks for turns the card to **Choose a ratio**, and its editor says what the model makes instead.
- An image model that returns no image fails that result with **No image**: retry it, or pick another model.

## Refine an image

Open a finished image from its card to change it without running the card again. Under **Refine**, describe the change, or press a suggestion such as **Swap the background**, and choose the model the edit runs on. **Preview edit** shows the result beside the creative; nothing replaces it until you press **Apply**, or **Discard** to drop it, and every version stays restorable below. The edit is billed to your own key, and listed on the creative's receipt as an **Image edit**. See [How it was made](https://docs.omnymous.com/library/inspector#how-it-was-made).

## Questions

### Why does my creative show a different product from the one I meant?

A creative shows the product its strategy names: the angle's or the hook's. When the angle was written for another product's customers, wire the product you want into the card's **Product** input.

### Why did a video come back with bars on its sides?

Most often its start frame was of another shape than the video. Make the frame at the video's ratio, for example 9:16 for Reels, and run the video again.

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Source: https://docs.omnymous.com/generation/studio/images-and-video