# Pages

Pages follows your store's visits from arrival to purchase: in total, by channel, by page template and by the page they entered on.

![Analytics, Creatives, on Pages: The Funnel, from 53.4K sessions through View Content, Add to Cart and Checkout to 1.3K purchases](https://docs.omnymous.com/media/analytics/creatives/pages/screen.ebcf47cb.avif)

**Pages** shows where visits are lost on the way to an order, and which pages lose the fewest. Every figure comes from the sessions the Omnymous pixel recorded. Open it under **Analytics**, then **Creatives**, then **Pages**.

## The Funnel

![The Funnel: Sessions 53.4K, View Content 31.6K at 59.2%, Add to Cart 6.4K at 20.1%, Checkout 3.8K at 59.3% and Purchases 1.3K at 35.8%, then Session → purchase 2.5%, Session revenue $146.4K and Revenue / session $2.74](https://docs.omnymous.com/media/analytics/creatives/pages/funnel.02f313d5.avif)

Every session of the period, whatever brought it, and how many reached each step. The percentage under a step is the share of the step before it that went on: in the demo store, 20.1% of the sessions that viewed a product added one to the cart.

Under the steps: [Session → purchase](https://docs.omnymous.com/analytics/metrics#session--purchase), [Session revenue](https://docs.omnymous.com/analytics/metrics#session-revenue) and [Revenue / session](https://docs.omnymous.com/analytics/metrics#revenue--session). See [Funnel stages](https://docs.omnymous.com/analytics/metrics#funnel-stages).

## Survival by Channel

![Survival by Channel: for Meta Ads, Organic Search, Direct, Google Ads, TikTok Ads, Email, Organic Social and Referral, the share of each channel's sessions reaching View Content, Add to Cart, Checkout and Purchases, in shades from fewer to more](https://docs.omnymous.com/media/analytics/creatives/pages/survival.64eb98e0.avif)

The same steps, one row per channel. Each figure is the share of the channel's sessions that got that far, so channels of any size compare: a darker cell keeps more of its visits. In the demo store, 3.4% of the sessions from Google Ads reached a purchase, against 1.7% from TikTok Ads.

## Page Templates

Which page templates turn paid traffic into orders: for each template, the spend of the ads that led to its pages, their [Share](https://docs.omnymous.com/analytics/metrics#share) of that spend, and the [Orders](https://docs.omnymous.com/analytics/metrics#orders-attributed), [Revenue](https://docs.omnymous.com/analytics/metrics#revenue-attributed), [ROAS](https://docs.omnymous.com/analytics/metrics#roas) and [POAS](https://docs.omnymous.com/analytics/metrics#poas) credited to them, with the estimates [CVR Range and P>Avg](https://docs.omnymous.com/analytics/metrics#cvr-range-and-pavg). Only the pages you publish from Omnymous have a template.

## Landing-Page Funnel

![The Landing-Page Funnel: each published page a session entered on, busiest first, with its Sessions, View Content, Add to Cart, Checkout and Purchases, its CVR and its Revenue](https://docs.omnymous.com/media/analytics/creatives/pages/landing.d72a8443.avif)

The funnel again, for each page a session entered your store on, busiest first. **CVR** is the share of the page's sessions that ended in a purchase. After the revenue, two more columns estimate the CVR with its 90% interval, and give the probability that the page truly converts better than the pages beside it: [CVR Range and P>Avg](https://docs.omnymous.com/analytics/metrics#cvr-range-and-pavg).

Only the pages you publish from Omnymous are listed, once the pixel has recorded sessions entering on them. See [Pixel consent](https://docs.omnymous.com/tracking/consent) for what a published page tells the pixel.

## Questions

### Why do my sessions not match Shopify's?

A session here is a visit the Omnymous pixel recorded, and it ends after 30 minutes without activity. Shopify counts its own way. Visitors who decline tracking may not be counted at all.

### Why does a page show a high CVR and a low P>Avg?

It has few sessions. The estimate pulls a page toward the average until it has enough visits to stand on its own.

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Source: https://docs.omnymous.com/analytics/creatives/pages