# Insights Insights lists the findings that passed a statistical test, each with what was found, why it was raised and one thing to do about it. ![Analytics, Creatives, on Insights: the tabs New to All, and the first findings in two columns, two Test Stalled warnings about a landing page test and an offer test](https://docs.omnymous.com/media/analytics/creatives/insights/screen.6071c208.avif) Every day, Omnymous runs a set of detectors over your store: your creatives, their pieces, your campaigns, pages, customers and tracking. A finding is filed only when it passes its detector's test, so it is rare by design and meant to be read. Open them under **Analytics**, then **Creatives**, then **Insights**. The newest also appear on **Store**. ## The feed ![The Insights card's tabs New, Acknowledged, Actioned, Dismissed and All, and How insights work on the right](https://docs.omnymous.com/media/analytics/creatives/insights/tabs.2b869ce3.avif) | Name | What it does | | ---------------- | ---------------------------------------------------------- | | **New** | Findings you have not acted on. Every finding starts here. | | **Acknowledged** | Findings you have read and kept for later. | | **Actioned** | Findings whose button you pressed. | | **Dismissed** | Findings you closed with the cross. | | **All** | Everything, whatever its state. | ## A finding ![An Atom Winner, marked Opportunity: Creator tier freelance lifts ctr 1.29×, its sentence with the interval and the ads behind it, the buttons Open in the Lab and Acknowledge, the period Jul 14 – Oct 11 and Why this fired](https://docs.omnymous.com/media/analytics/creatives/insights/card.63a3d8af.avif) From the top: how much it matters, **Critical**, **Warning**, **Opportunity** or **Info**, and its kind; one line saying what was found; the figures behind it. Then one button that takes you where it can be acted on, such as **Open in the Lab**, Studio or the Launcher, and **Acknowledge**. The days it covers sit on the right, and the cross at the top closes it. ### Why this fired **Why this fired** opens the evidence: every figure the detector used, and the thresholds it had to pass. ![Why this fired, opened under a Test Stalled finding: Arms 2, P(beats the family) over 99%, Spend $5.7K, Stage Conversion, Dimension Landing Page and Last delivery Oct 10, 2026](https://docs.omnymous.com/media/analytics/creatives/insights/why.f1c87b74.avif) ## The kinds of finding **How insights work**, at the top right of the card, lists every detector and what it tests. ![How insights work: Every detector is gated on evidence, then each detector with what it tests, from Creative Winner, Winning / Losing Concept and Atom Winner & Contrast on](https://docs.omnymous.com/media/analytics/creatives/insights/how.360758f6.avif) | Name | What it does | | ------------------------------ | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **Creative Winner** | A creative's return, pulled toward your account's, still clears your winner bar, and its lead holds up after comparing every creative. | | **Winning or Losing Concept** | A hook or an angle beats, or falls far behind, your account across at least two creatives: a pattern, not one lucky ad. | | **Atom Winner, Atom Contrast** | The Lab called an atom a winner, or one atom better than another. See [Calls](https://docs.omnymous.com/analytics/creatives/attribution-lab#calls). | | **Unidentifiable Design** | Your launches always changed two dimensions together, so the Lab cannot tell them apart. Its button plans a batch that varies one at a time. | | **Creative Fatigue** | A creative's CTR dropped, or its cost per thousand impressions rose, over its last three days, beyond its usual swings. | | **Test Decided, Test Stalled** | An experiment was decided, or stopped delivering before it could be. See [Experiments](https://docs.omnymous.com/analytics/creatives/experiments). | | **Losing Spend** | A campaign spent past its threshold while almost nothing was attributed to it. | | **Budget Shift** | Your best and worst campaigns differ enough in profit per ad dollar that moving budget is likely to pay. | | **Cohort Drift** | Your newest customers are spending clearly less in their first 60 days than the customers before them. | | **Page Below Peers** | A landing page converts well below the others, even at the top of its interval. | | **Acquisition Economics** | New-customer revenue per ad dollar has fallen below breakeven. | | **Tracking Health** | The pixel matches too few orders, visits from ads do not name their ad, a live ad no longer matches what was launched, or too little spend can be tied to your creatives. See [When your numbers look wrong](https://docs.omnymous.com/tracking/health). | ## Questions ### Why is the feed empty? Nothing has passed a test yet. Detectors need spend and orders to judge, so a new store, or a quiet period, files few findings. They run every day. ### Why did a finding come back after I dismissed it? A finding is filed once for a subject and a period. The same subject can raise a new one over a later period. --- Source: https://docs.omnymous.com/analytics/creatives/insights