# Campaigns Campaigns sets what each ad platform claims beside what Omnymous credits, from the channel down to the single ad. ![Analytics, Campaigns, on Performance: the channels All Channels, Meta, Google and TikTok, six figures from Ad Spend to Campaigns, and a card for each platform](https://docs.omnymous.com/media/analytics/campaigns/screen.a8aad759.avif) **Campaigns** is your ad accounts seen from Omnymous: what each platform spent and claims, and what the Omnymous pixel credits to it. It has two views at the top right: **Performance**, campaign by campaign, and **Attribution**, every level from the channel to the ad. ## What you can do here - [Check that the pixel is reporting](https://docs.omnymous.com/tracking/pixel): Read Measurement health and trace one order. - [Tag your ads](https://docs.omnymous.com/getting-started/tag-your-ads): Put each ad's id in the link of the Meta ads you already run, so the orders they bring are credited to their campaign, ad set and ad. - [When your numbers look wrong](https://docs.omnymous.com/tracking/health): Whether tracking is healthy: a history rebuild, the pixel, how much spend the figures explain, and what platforms claim beside what the pixel credits. ## Performance ![Performance's channels and figures: Ad Spend $35.3K, Reported Revenue $53.6K, Reported ROAS 2.53×, Attributed Revenue $42K, Attributed ROAS 1.19× and Campaigns 16](https://docs.omnymous.com/media/analytics/campaigns/figures.263b92f4.avif) The row at the top narrows the whole view to one platform: **All Channels**, **Meta**, **Google** or **TikTok**. Under it, six figures for the period: [Ad Spend](https://docs.omnymous.com/analytics/metrics#ad-spend), [Reported Revenue](https://docs.omnymous.com/analytics/metrics#reported-revenue) and [Reported ROAS](https://docs.omnymous.com/analytics/metrics#reported-roas), what the platforms claim; [Attributed Revenue and Attributed ROAS](https://docs.omnymous.com/analytics/metrics#attributed-revenue-and-attributed-roas), what Omnymous credits; and the number of **Campaigns**. > **Limit:** Attributed Revenue counts your Meta campaigns only, while Attributed ROAS divides it by the spend of every channel selected. With every channel selected, read it as the return of your Meta campaigns on all of your spend. Attribution, below, gives each channel its own figures. ![A card for each platform: Meta, marked Ads, with $21.2K of spend and a 2.53× ROAS; Google and TikTok, marked Analytics, with their spend and clicks](https://docs.omnymous.com/media/analytics/campaigns/platforms.4b7553ba.avif) A card for each platform gives its spend, a line of its daily spend, and its campaigns. **Ads** marks the platform Omnymous launches on, Meta; **Analytics** marks the platforms it reads for reporting. Press a card to narrow the view to its platform. ![Spend & Revenue: the daily ad spend of Google, TikTok and Meta as lines, and the revenue the platforms report, dashed, from Sep 13 to Oct 10](https://docs.omnymous.com/media/analytics/campaigns/trend.7484e78b.avif) **Spend & Revenue** draws each channel's daily spend and the revenue the platforms claim for it. ### The campaigns ![The Campaigns table: All, Tracked and Untracked, a search field, then each campaign with its status, a Launcher tag, its Spend, Impr., Clicks, CTR, CPC and CPM](https://docs.omnymous.com/media/analytics/campaigns/table.f86e8576.avif) Every campaign of your connected accounts, most spend first. **All**, **Tracked** and **Untracked** filter them; the search field finds one by name. A tag says how Omnymous knows the campaign: **Launcher** for one launched from Omnymous, **Observed** for one it read from your account. The columns come in three groups. **Delivery** is what the platform reports: [Spend](https://docs.omnymous.com/analytics/metrics#spend), [Impr.](https://docs.omnymous.com/analytics/metrics#impressions), [Clicks](https://docs.omnymous.com/analytics/metrics#clicks), [CTR](https://docs.omnymous.com/analytics/metrics#ctr), [CPC](https://docs.omnymous.com/analytics/metrics#cpc) and [CPM](https://docs.omnymous.com/analytics/metrics#cpm). **Platform-claimed** is the revenue and ROAS the platform claims, for Meta only. **Pixel-attributed** is the [Revenue](https://docs.omnymous.com/analytics/metrics#revenue-attributed), [ROAS](https://docs.omnymous.com/analytics/metrics#roas) and [CPA](https://docs.omnymous.com/analytics/metrics#cpa) Omnymous credits. Scroll the table across to see them. The last column holds one action. **Sync** brings a tracked campaign's status, budgets, ad sets and ads in line with the platform. **Import** appears on a Meta campaign Omnymous does not track yet: it opens **Track this campaign**, and **Import & track** adds it, so its results are credited and compared like your own. Press a campaign to open its ad sets in place, and an ad set to open its ads. ![The campaign Prospecting - Interest stacks opened: two of its ad sets, Women 25-44 and Men 25-44, each with 4 ads and its own spend, impressions, clicks, CTR, CPC and CPM](https://docs.omnymous.com/media/analytics/campaigns/expanded.415451ac.avif) ## Attribution ![The Attribution view: the levels Channels, Campaigns, Ad sets and Ads, and Measurement health with Pixel match rate 87.0%, Ad match rate 94.9%, Conversions (14d) 756, Pixel Events (24h) 2.5K, Sessions (24h) 1.4K and when each platform last synced](https://docs.omnymous.com/media/analytics/campaigns/attribution.f0e0b6ba.avif) **Attribution** splits your revenue by where it came from, at the level chosen at the top left: **Channels**, **Campaigns**, **Ad sets** or **Ads**. It reads the attribution model and the period at the top right. It opens on **Measurement health**: whether the data is complete enough to act on. See [Pixel match rate](https://docs.omnymous.com/analytics/metrics#pixel-match-rate), [Ad match rate](https://docs.omnymous.com/analytics/metrics#ad-match-rate) and [Conversions (14d)](https://docs.omnymous.com/analytics/metrics#conversions-14d). The last figures say when each platform was last read, and how many days of its history Omnymous has. **Performance**, under it, sets each row's delivery, what the platform claims, and what Omnymous credits side by side. Beside [Reported Rev.](https://docs.omnymous.com/analytics/metrics#reported-revenue) and [Reported ROAS](https://docs.omnymous.com/analytics/metrics#reported-roas), the [Claim Gap](https://docs.omnymous.com/analytics/metrics#claim-gap) divides one by the other. The credited columns are [Orders](https://docs.omnymous.com/analytics/metrics#orders-attributed), [Revenue](https://docs.omnymous.com/analytics/metrics#revenue-attributed), [ROAS](https://docs.omnymous.com/analytics/metrics#roas), [POAS](https://docs.omnymous.com/analytics/metrics#poas), [CPA](https://docs.omnymous.com/analytics/metrics#cpa) and [NC-ROAS](https://docs.omnymous.com/analytics/metrics#nc-roas). ![Attribution's Performance: Meta Ads with Reported Rev. $53.6K, Reported ROAS 2.53× and Claim Gap 1.23×, and dashes for the channels that report no revenue](https://docs.omnymous.com/media/tracking/health/claim-gap.b980d2e6.avif) At the foot, **Order Journey** takes one order number and lists every visit the pixel recorded before it, with the credit each earned. See [Trace one order](https://docs.omnymous.com/tracking/pixel#trace-one-order). ## Questions ### Why does Meta report more revenue than Omnymous credits it? Meta counts every sale it believes its ads caused, including after an ad was only seen and orders it models. Omnymous credits each order once, across all the touches that led to it. A gap above 1× is normal. See [When your numbers look wrong](https://docs.omnymous.com/tracking/health). ### Why do Google and TikTok show dashes for revenue? They report delivery to Omnymous, not revenue. Their pixel-attributed columns are filled. ### Can I launch on Google or TikTok from here? No. Launching is Meta-only today; Google and TikTok connect for reporting. --- Source: https://docs.omnymous.com/analytics/campaigns